Offering a self-directed investment channel is no longer an option – it has become an essential element to a comprehensive wealth management strategy. The latest research from Celent titled, “The Race for Self-Directed Investors: Developments in Online Trading among Brokers and Banks,” confirms the convergence of services and products within the online brokerage market, with once-varied firms now moving toward a similar set of products and services. How do you differentiate your firm from the rest?
Today’s investor is more sophisticated and demands a multi-faceted client experience. Referencing the latest data on the growing self-directed market, the increase in female investors and a growing percentage of active traders, Celent’s research indicates a core driver within the convergence remains a focus on client retention and experience. Beyond standard access to desired products and services, a complete client experience now involves seamless support, through a variety of methods including an integrated view of online, mobile, and social community channels.
Join industry experts Alexander Camargo, Wealth Management Analyst at Celent, and Chris Psaltos, Vice President, Product Management at Scivantage as they discuss the research data as well as the trends affecting the market, ultimately providing you with valuable insights into how you can leverage it to grow your online brokerage channel.
Key topics to be covered during this webinar include:
- • Industry Trends: The number of self-directed accounts continues to increase, despite challenging market conditions for retail investors. Full service and bank-brokers with an integrated online brokerage platform have enhanced their offering and provided a unique branding and trading experience to clients.
- • Business Strategies: High trading volume and use of complex trading strategies make the active investor and active trader a very profitable segment for online brokerages, and tools to target these segments will be vital to capturing these clients.
- • Technology Innovations: Among online brokers, mobile trades via mobile apps have more than doubled since the beginning of 2011. Whether connecting via computer, tablet or mobile phone, or to traditional support channel or social community, technology needs to support a seamless client experience.
You can register here for full access to listen on Wednesday, April 24, at 4:00 PM EST.