In this latest impact report, a full service broker dealer was seeking to grow transaction activity and satisfy needs of its active traders. The firm’s goals included further delivering on offerings demanded by self-directed clients and raising client retention. The company turned to OptionsPlay Ideas to deliver an innovative tool suite that would provide a streamlined market research experience, with functionality to simplify complex trading strategies and drive more equity and options trade transactions.
The firm launched OptionsPlay Ideas as a free service to their clients, enabling them to better optimize income opportunities, learn new strategies and manage risk within their existing portfolios. Through the OptionsPlay Ideas solution, the firm now offers new capabilities for users to leverage complex trading strategies, while aiming to maximize returns.
See how OptionsPlay Ideas impacted trade volumes for this leading broker-dealer.