Online Brokerage: Technology & The Customer Experience

Celent Whitepaper 2009The future of online brokerage has never been brighter. Technology has vastly improved the online customer experience, and there is no reason to believe that continued improvements will not make the option of self service even more attractive.

The world of online investment continues to evolve, further benefiting the enthusiastic clients who take advantage of online firms’ growing services and capabilities. As poor markets and a declining number of advisors push more and more investors toward a self-service environment, many online brokerages are creating and enhancing strong value propositions, blending both best-in-breed technology and an outstanding client experience.

Dr. Isabel Schauerte, analyst at Celent and author of the report, said, “As the business requirements of online brokerages continue to evolve and adapt to meet changing customer demands, the need for more advanced technology and greater emphasis on the client experience become paramount. Scivantage’s brokerage platform offers both new and leading brokerage firms a compelling option to create a distinct competitive advantage.”


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