Many companies, in order to capture everything they want to be for their clients (with good intent) try to jam everything into the mission statement, ultimately to the point that no one can actually remember them, to some extent making them worthless.
Top Relationship Managers are known by everyone in your company and are often recognized by the client or clients they represent. However, there is a balancing act that needs to be performed by management to avoid a potential conflict of interest which can actually hurt your business.
In the enterprise and infrastructure software space, innovation is slower and development more costly. Still, users and purchasers of technology get excited about the promise of new technology and the positive effect they hope it will provide to them as well as their businesses.
At Scivantage we have…Clients. Because Clients signify a relationship.