Aite Group Study Reveals Key Reasons for GenXers and GenYers to Shift Assets between Financial Institutions

Scivantage recently partnered with Aite Group, a leading independent research and advisory firm focused on business, technology and regulatory issues, for a study on the preferences of Generation X and Y investors as related to online trading and brokerage offerings. It’s not a secret that as younger, tech-savvy investors look for greater control of the investment decision-making process, wealth management firms, particularly banks, must ensure that their online platforms are keeping up with the latest consumer technology innovations. According to the report 75% of Gen Y and 69% of Gen X investors made changes to their investment firm relationships in the last 3 years vs. just over 40% for investors over 57. However, banks and large brokerage firms continue to play the role of primary provider. Download this report titled, “The Race for Next-Generation Assets: Can Banks Maintain Their Lead?” to find out what investor changes are expected in the next six months as well as to learn how younger generations present multiple opportunities for wealth management firms, how the top five U.S. banks have succeeded in capturing the new generation of investors, and what they should do to retain and grow this share of wallet.


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